- They don’t have talent.
- They don’t practice.
- They don’t promote or sell their services.
- They don’t think of it as a business.
- They don’t give it the same amount of time they would any other job or profession.
- They don’t study the advertising business.
- They don’t grow as a performer.
- They backbite other talents.
- They have bad manners and bad attitudes.
- They lack empathy.
- They expect someone else to do the work for them.
- They act impatient when taking directions.
- They don’t do anything beyond what they are asked.
- They are not able to live up to their demo tape.
From Studio to Stage: How John Burr’s Production Background Creates Better Voice Actors
Breaking into the world of voice-over is about more than just having a “nice voice.”
January 12, 2026
